What’s Happening at NMSO?

New Mexico Seniors Shine With Southwest Sun!

New Mexico Senior Olympics sent numerous press releases to newspapers, sports organizations, and radio and television stations this year to get the word out about our terrific programs. We sent releases by mail, e-mail, and fax to make sure everyone heard about our senior athletes. Before and during the Games, NMSO press releases and radio advertising asked for Games volunteers, donors, and spectators, and Sports and Fitness Expo participants. After the Games, a press release with "fill in the blanks" was sent along with athletes’ results to local coordinators for distribution to their local media outlets. One result of these contacts was a colorful article in the July issue of Mature Life in New Mexico, a publication of the Albuquerque Journal. The spotlight was on Albuquerque athletes as they prepared for the New Mexico Senior Olympic Games. On the cover was a photo of Colleen Burns, and her mother, Mary Kirsling, in training. This teaser led readers inside to a terrific article and photos of Michael Martinez, Jerry Berkouf, Jack Eichorn, and Orlando Garcia. They are each great spokespersons for the Senior Olympic program. Included in the article was mention of Golden Athletes Joanne Sprenger of Las Vegas and Jack Welch of Las Cruces. New Mexico Senior Olympics sent a press release to all media outlets in those cities and surrounding areas bragging about their accomplishments. We are pleased that several publications ran the article or mentioned these special folks in conjunction with the Senior Olympic Games.